Stop Losing 10% of Your Web Traffic and Mobilize Your Corporate Website
If you are a major consumer brand, publication or ecommerce site, you are well aware that mobile web users are a rapidly growing segment of your overall web audience. But what if you are a business to business organization? Do you really need to be vying for the attention of mobile visitors? And if so, what is the cost of not doing so?
While clearly every business is a bit different, we can begin finding some answers by looking at a host of sources for Internet Usage Statistics. One such source, NetMarketShare, shows that mobile browsing, as a percentage of overall web browsing, has grown from 3.79% to nearly 8% in the calendar year 2011 – a nearly 100% annual increase! While impressive indeed, the growth figures alone only tell a bit of the story of how the mobile revolution may impact your business.
Why the ‘Perch’?
We’re not ‘angry birds’. But we are aggressive about helping our clients attack their marketing challenges, and strike their targets! And given the fact that Vovéo’s origins go all the way back to Hawk Hill on St. Joe’s campus, we thought it only fitting to pay tribute in our blog. Enter our very own ‘Vovéo branded Hawk’ –and this home we’ve given him on the web.
Welcome to our marketing blog, the Perch
So, the shoemaker’s children finally have shoes! Welcome to our marketing blog, the Perch.
Yes, we know, it’s long overdue…but it’s not like we haven’t been busy. Along with all of the usual stuff; rebranding, go-to-market strategies, active selling via the web, going mobile and just flat out helping our clients kick their marketing efforts into gear, we’ve actually put together a really nice pair of shoes!