Stop Losing 10% of Your Web Traffic and Mobilize Your Corporate Website
If you are a major consumer brand, publication or ecommerce site, you are well aware that mobile web users are a rapidly growing segment of your overall web audience. But what if you are a business to business organization? Do you really need to be vying for the attention of mobile visitors? And if so, what is the cost of not doing so?
While clearly every business is a bit different, we can begin finding some answers by looking at a host of sources for Internet Usage Statistics. One such source, NetMarketShare, shows that mobile browsing, as a percentage of overall web browsing, has grown from 3.79% to nearly 8% in the calendar year 2011 – a nearly 100% annual increase! While impressive indeed, the growth figures alone only tell a bit of the story of how the mobile revolution may impact your business.
